The two-day cruise gave them the opportunity to experience the new "100 Years Skincare for Life" campaign's image worlds live in history and science exhibitions.
NIVEA invited guests from 50 countries to accompany it on a journey through the brand's history as part of its 100th anniversary celebrations. On May 15 we're launching a global campaign, "100 Years Skincare for Life", centered around the values that have been associated with NIVEA for generations: trust, honesty, reliability, honesty and family," said Markus Pinger, Beiersdorf Board Member for Brands, at the NIVEA Skin Journey press conference on May 10, 2011.
We are realigning the NIVEA brand during its centennial year. Rihanna's song, 'California King Bed' will accompany the NIVEA anniversary year internationally. Cross-media digital measures will address new NIVEA consumers.
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